Analysis of Enterprise Management and Marketing Strategy Innovation Based on Big Data Era

[1] Alsudani, M. Q., Jaber, M. M., Ali, M. H., Abd, S. K., Alkhayyat, A., & Kareem, Z. H., et al. (2023). Smart logistics with iot-based enterprise management system using global manufacturing (retraction of vol 45, art no 57, 2023). Journal of combinatorial optimization. Search in Google Scholar

[2] Guo, J., & Wang, D. (2021). An empirical study on artificial intelligence technology based on big data to assist enterprise management decision. International Journal of Electrical Engineering Education, 002072092098354. Search in Google Scholar

[3] Lenka Libetinová, Peter tarchoň, Silvia Lorincová, Dagmar Weberová, & Pra, P. (2019). Application of cluster analysis in marketing communications in small and medium-sized enterprises: an empirical study in the slovak republic. Sustainability, 11. Search in Google Scholar

[4] Le, T. T., Tiwari, A. K., Behl, A., & Pereira, V. (2022). Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets. Management decision. Search in Google Scholar

[5] Nilakantan, R., Iyengar, D., & Rao, S. (2019). On operations and marketing in microfinance-backed enterprises: structural embeddedness and enterprise viability. International Journal of Physical Distribution & Logistics Management. Search in Google Scholar

[6] Putra, F. I. F. S., Budiantoro, R. A., & Haziroh, A. L. (2021). Implementation of digital marketing for economic recovery of micro small enterprise after covid-19. Association for Information Communication Technology Education and Science (UIKTEN)(3). Search in Google Scholar

[7] Kinas, I. (2021). Internet marketing and its role in shaping the marketing strategy of the enterprise. Efektyvna Ekonomika(4). Search in Google Scholar

[8] Tsviliy, S., Gurova, D., & Zhuravlova, S. (2021). Marketing of the domestic hotel and restaurant enterprise in the international digital space. Herald UNU International Economic Relations And World Economy(35). Search in Google Scholar

[9] Malyarets, L. M., Iastremska, O. M., Herashchenko, I. M., Iastremska, O. O., & Babenko, V. O. (2021). Optimization of indicators for management of enterprise: finance, production, marketing, personnel. Studies of Applied Economics, 38(4). Search in Google Scholar

[10] Shen, J., Sha, Z., & Wu, Y. J. (2020). Enterprise adaptive marketing capabilities and sustainable innovation performance: an opportunity–resource integration perspective. Sustainability, 12. Search in Google Scholar

[11] Wang, F. (2020). Digital marketing capabilities in international firms: a relational perspective. International Marketing Review, ahead-of-print(ahead-of-print). Search in Google Scholar

[12] Huang, Y. (2021). Y exploring enterprise marketing investment elasticity based on equilibrium movement model. Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology (4), 40. Search in Google Scholar

[13] О.В. Птащенко, & В.А. Вовк. (2021). Tourist enterprise marketing complex: international and national aspect. ВІСНИК СХІДНОУКРАЇНСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ імені Володимира Даля(3 (267)), 124-127. Search in Google Scholar

[14] Rahman, M. S., Hossain, M. A., & Fattah, F. A. M. A. (2021). Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?. Journal of Enterprise Information Management, ahead-of-print (ahead-of-print). Search in Google Scholar

[15] Jing, F., Zhen, L., & Jing, W. (2021). Evaluation on current situation and development measures of electric power marketing management in china’s power supply enterprises. Search in Google Scholar

[16] Zheng, Y. (2022). Research on the enterprise online marketing mode based on data mining. Journal of computational methods in sciences and engineering. Search in Google Scholar

[17] Li, L., & Zhang, J. (2021). Research and analysis of an enterprise e-commerce marketing system under the big data environment. Journal of organizational and end user computing. Search in Google Scholar

[18] Bondarenko, O., Kovalchuk, S., Rodionov, S., Miroshnik, M., & Franchuk, L. (2021). Improving approaches to the formation of enterprise’s marketing budgets. Studies of Applied Economics, 39(5). Search in Google Scholar