Development trend and strategic positioning of China’s digital trade in the context of the Internet

In the context of the rapid development of the Internet, the digital economy pattern and the rule game of digital trade are becoming more and more intense. This paper constructs a competitiveness analysis model through the development of digital trade and combines the entropy value method and gray correlation to construct a comprehensive measurement model of the development level of digital trade. Similarly, it utilizes the Tel index as a gauge of the development space difference and develops a global autocorrelation model to examine its influences. An analysis of the positioning of China’s digital trade development trend is performed based on this basis. The average annual growth rate of digital trade development is 0.133, and through the correlation test of regression analysis, the per capita GDP is significant at 5% significance level with a coefficient of 0.0961. while the digital trade export value is significant at 1% significance level with a coefficient of 0.358, however, the degree of openness to the outside world is significant at 1% significance level, but the value is a negative one as −0.1585, which validates that Digital trade is carried by the Internet, and its transaction process is relatively less dependent on the logistics of goods in reality. By measuring the development level of digital trade, it is possible to propose better strategies for strategic development planning.