<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica, and Jelenia Góra during the period of the 2014 local government election campaign. Analysis of the marketing activity of the presidents, conducted via chosen social media, enables presentation of the most important conditions and reasons for using urban policy in the competition for the support of citizens – potential voters. First, it will show that the marketing actions of a president during an election campaign are not the means of creating the image of a city but gaining the support of voters. Second, the analysis will prove that the election message constructed by presidents is based on the actions conducted in the various areas of urban policy.</p></abstract>

The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica, and Jelenia Góra during the period of the 2014 local government election campaign. Analysis of the marketing activity of the presidents, conducted via chosen social media, enables presentation of the most important conditions and reasons for using urban policy in the competition for the support of citizens – potential voters. First, it will show that the marketing actions of a president during an election campaign are not the means of creating the image of a city but gaining the support of voters. Second, the analysis will prove that the election message constructed by presidents is based on the actions conducted in the various areas of urban policy.

Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia

PhD candidate at the Institute of Political Sciences, University of Wroclaw, Poland. Fellow of the Ministry of Science and Higher Education of the Republic of Poland (2009/2010), contractor of the international research project “New Public Governance in the Visegrad Group (V4)” financed by International Visegrad Fund (2015). Area of interests includes: urban policy, place marketing, and public governance. Address: Institute of Political Sciences, University of Wrocław, ul. Koszarowa 3, 51-149 Wrocław.

Polish Political Science Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica,...

Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia

Online veröffentlicht: 12. Feb. 2016

Seitenbereich: 47 - 59

DOI: https://doi.org/10.1515/ppsr-2015-0028

Schlüsselwörter
local government unit, place marketing, political marketing, urban policy, social media

© 2015 Kamil Glinka, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia

Online veröffentlicht: 12. Feb. 2016

Seitenbereich: 47 - 59

DOI: https://doi.org/10.1515/ppsr-2015-0028

Schlüsselwörterlocal government unit, place marketing, political marketing, urban policy, social media

© 2015 Kamil Glinka, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Schlüsselwörter
local government unit, place marketing, political marketing, urban policy, social media