<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>With a focus on elderly people this article puts forward a concept of media generation as a <italic>thickening</italic> of one or more age groups of people who in their media appropriation share a specific experience space of mediatization and subsequently, based on their personal media biographies, develop a shared self-image as a media generation. Such a conceptualisation grasps media generation as a process. It operates with the central aspects of media relatedness, media-generational specifics of appropriation, and self-positioning. This offers an understanding of elderly people after retirement as members of a mass-media media generation. As the qualitative empirical analysis presented in this article demonstrates, members of this mass-media media generation define themselves in contrast to younger media generations.</p>
</abstract>

With a focus on elderly people this article puts forward a concept of media generation as a thickening of one or more age groups of people who in their media appropriation share a specific experience space of mediatization and subsequently, based on their personal media biographies, develop a shared self-image as a media generation. Such a conceptualisation grasps media generation as a process. It operates with the central aspects of media relatedness, media-generational specifics of appropriation, and self-positioning. This offers an understanding of elderly people after retirement as members of a mass-media media generation. As the qualitative empirical analysis presented in this article demonstrates, members of this mass-media media generation define themselves in contrast to younger media generations.

A Processual Concept of Media Generation: The Media-Generational Positioning of Elderly People

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

With a focus on elderly people this article puts forward a concept of media generation as a thickening of one or more age groups of people who in their media...

A Processual Concept of Media Generation: The Media-Generational Positioning of Elderly People

Online veröffentlicht: 27. Juni 2017

Seitenbereich: 109 - 122

DOI: https://doi.org/10.1515/nor-2017-0395

Schlüsselwörter
media generation, media biographies, mediatization, generational self-positioning, elderly people

© 2017 Andreas Hepp et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

A Processual Concept of Media Generation: The Media-Generational Positioning of Elderly People

Online veröffentlicht: 27. Juni 2017

Seitenbereich: 109 - 122

DOI: https://doi.org/10.1515/nor-2017-0395

Schlüsselwörtermedia generation, media biographies, mediatization, generational self-positioning, elderly people

© 2017 Andreas Hepp et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Schlüsselwörter
media generation, media biographies, mediatization, generational self-positioning, elderly people