Uneingeschränkter Zugang

Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences


Zitieren

Agas, K., Georgakarakou, C., Mylonakis, J., and Panagiotis, A. (2012),“Traveling Abroad internal and external motives toward different sports fan types”, International Journal of Business and Management, Vol. 7, No. 3, pp. 111-126.10.5539/ijbm.v7n3p111Search in Google Scholar

Armstrong, G. (1998), “Football Hooligans: Knowing the Score”, Oxford: Berg, Vol. 2, No. 3, pp. 344-347.Search in Google Scholar

Armstrong, K.L., Stratta, T.M.P. (2004), “Market analyses of race and sport consumption”, Sport Marketing Quarterly, Vol. 13, No. 1, pp. 7-16.Search in Google Scholar

Bauer, H.H., Sauer, E.N., Schmitt, P. (2005), “Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams”, European Journal of Marketing, Vol. 39, No. 5/6, pp. 496-513.10.1108/03090560510590683Search in Google Scholar

Burke, R.R. (2002), “Technology and the customer interface: What consumers want in the physical and virtual store”, Journal of the Academy of Marketing Science, Vol. 30, No. 4, pp. 411–432.10.1177/009207002236914Search in Google Scholar

Correia, A., Esteves, S. (2007), “An exploratory study of spectators’ motivation in football. International”, Journal of Management and Marketing, Vol. 2, No. 5/6, pp. 572-90.Search in Google Scholar

Dobel, J.P. (2010), “The Difference between Fans, Spectators and Audiences”, available at: http://pointofthegame.blogspot.com/2010/04/spectators-audiences-and-fans.html (accessed April 5th, 2015).Search in Google Scholar

Hsieh, L.W., Wang, C.H., and Yoder, T.W. (2011), “Factors Associated with Professional Baseball Consumption: A Cross-Cultural Comparison Study”, International Journal of Business and Information, Vol. 6, No. 3, pp. 135-159.Search in Google Scholar

Kim, S., Greenwell, T.C., Andrew, D.P.S., Lee, J., Mahony, D.F. (2008), “An analysis of spectator motives in an individual combat sport: A study of mixed martial arts”, Sport Marketing Quarterly, Vol. 17, No. 2, pp. 109-19.Search in Google Scholar

Koo, G.Y., and Hardin, R. (2008), “Difference in Interrelationship between Spectators Motives and Behavioural Intention Based on Emotional Attachment”, Sport Marketing Quarterly, Vol. 17, No. 2, pp. 30-43.Search in Google Scholar

Kwon, H., Trail, G. (2001), “A comparison of American and international students”, Sport Marketing Quarterly, Vol. 10, No. 3, pp. 147-55.Search in Google Scholar

Menefee, W.C. (2009), “Globalization in professional sport: A comparison of Chinese and American basketball spectators”, Doctoral dissertation, North Carolina State University. Retrieved on 10th September 2015, from http://repository.lib.ncsu.edu/ir/bitstream/1840.16/4824/1/etd.pdf.Search in Google Scholar

Milne, G.R., McDonald, M.A. (1999), “Sport Marketing: Managing the Exchange Process”, Jones and Bartlett Publishers, Vol. 32, No. 1, pp. 259-262.Search in Google Scholar

Naik, A.Y., Gupta, A. (2012), “Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers”, Metamorphosis: A Journal of Management Research, Vol. 11, No. 1, pp. 115-118.10.1177/0972622520120107Search in Google Scholar

Price Water House Coopers Report. (December, 2011), “Changing the game: Outlook for the global sports market to 2015”, available at: http://www.pwc.com/en_GX/gx/hospitality-leisure/pdf/changing-the-gameoutlook-for-the-global-sports-market-to-2015.pdf (accessed March 16th, 2015), pp. 6-22.Search in Google Scholar

Reim, S. (2013), “Impact of Individualism and Collectivism on Sport Spectator Motivation”, Otago Management Graduate Review, Vol. 11, No. 1, pp. 71-88.Search in Google Scholar

Robinson, M.J. Trail, G.T, (2005), “Relationships among spectator gender, motives, points of attachment and sport preference”, Journal of Sport Management, Vol. 19, No. 1, pp. 58-80.10.1123/jsm.19.1.58Search in Google Scholar

Rosca, V. (2011), “Improving Sport Brands’ Reputation through Marketing Events”, Management & Marketing, Vol. 6, No. 4, pp. 605-626.Search in Google Scholar

Sloan, L.R. (1989), “The Motives of Sports Fans”, in Goldstein, J.H. (ed.), Sports, Games, and Play: Social and Psychological Viewpoints, Hillsdale, N.J.: Lawrence Erlbaum Associates, Vol. 2, No. 1, pp. 175-240.Search in Google Scholar

Sloan, L.R., Bates, S., Davis, W., and Schweiger, P.K. (1987), “Sports Need for Achievement and Power Scale (SNAPS)”, Presented at the 59th Annual Meeting Midwestern Psychological Association, Chicago, IL, pp. 215-22.Search in Google Scholar

Trail, G.T., James, J.D. (2001), “The motivation scale for sport consumption: Assessment of the scale’s psychometric properties”, Journal of Sport Behavior, Vol. 24, No. 1, pp. 108-27.Search in Google Scholar

Wann, D.L. (1995), “Preliminary validation of sport fan motivation scale”, Journal of Sport and Social Issues, Vol. 19, No. 4, pp. 377-396.10.1177/019372395019004004Search in Google Scholar

Wann, D.L., Grieve, F.G., Zapalac, R.K., Pease, D.G. (2008), “Motivational profiles of sport fans of different sports”, Sport Marketing Quarterly, Vol. 17, No. 1, pp. 6-19.Search in Google Scholar

Won, J., and Kitamura, K. (2007), “Comparative analysis of sport consumer motivations between South Korea and Japan”, Sport Marketing Quarterly, Vol. 16, No. 2, pp. 93-105.Search in Google Scholar