Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach

Online veröffentlicht: 19. März 2016

Seitenbereich: 304 - 315

DOI: https://doi.org/10.1515/mmcks-2015-0020

Schlüsselwörter

Consumers, Discriminant analysis, FMCG, Packaging, Purchase

© 2015 Suraj Kushe Shekhar et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.