The “Retro” Trend in Marketing Communication Strategy of Global Brands

Online veröffentlicht: 29. Jan. 2016

Seitenbereich: 119 - 132

DOI: https://doi.org/10.1515/joim-2015-0024

Schlüsselwörter

retromarketing, globalisation, marketing communication strategy, consumers attitudes, brand, brand management

© 2015 Społeczna Akademia Nauk

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.