<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Being one of the biggest and most successful players in the chocolate business, there
is no way around the topic of responsibility for Ferrero. Carlo Vassallo, CEO of
Ferrero Germany, tells us how the company sources raw products like cocoa beans
and hazelnuts. He discusses the highly contested topic of palm oil and the difficulties
of marketing chocolate in times of increasing obesity. Ferrero’s CSR record and
approach to managing stakeholder relations are impressive. We are confident that
you will enjoy your Nutella sandwich even more after having read this interview.

</p>
</abstract>

Being one of the biggest and most successful players in the chocolate business, there
is no way around the topic of responsibility for Ferrero. Carlo Vassallo, CEO of
Ferrero Germany, tells us how the company sources raw products like cocoa beans
and hazelnuts. He discusses the highly contested topic of palm oil and the difficulties
of marketing chocolate in times of increasing obesity. Ferrero’s CSR record and
approach to managing stakeholder relations are impressive. We are confident that
you will enjoy your Nutella sandwich even more after having read this interview.

Responsible Chocolate

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Responsible Chocolate"}

Being one of the biggest and most successful players in the chocolate business, there
is no way around the topic of responsibility for Ferrero. Carlo Vassallo,...

Responsible Chocolate

Online veröffentlicht: 29. Apr. 2016

Seitenbereich: 46 - 51

DOI: https://doi.org/10.1515/gfkmir-2016-0008

Schlüsselwörter
CSR, Sustainability, Chocolate Industry, Ferrero, Social Enterprises, Palm Oil

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Responsible Chocolate

Online veröffentlicht: 29. Apr. 2016

Seitenbereich: 46 - 51

DOI: https://doi.org/10.1515/gfkmir-2016-0008

SchlüsselwörterCSR, Sustainability, Chocolate Industry, Ferrero, Social Enterprises, Palm Oil

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Schlüsselwörter
CSR, Sustainability, Chocolate Industry, Ferrero, Social Enterprises, Palm Oil