<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental actions, such as socially critical greenwashing. As a counterbalance to those practices, a concept of Corporate Social Responsibility (CSR) is presented, underlining the possibility of developing honest environmental marketing basing on methods such as Life Cycle Assessment.</p></abstract>

The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental actions, such as socially critical greenwashing. As a counterbalance to those practices, a concept of Corporate Social Responsibility (CSR) is presented, underlining the possibility of developing honest environmental marketing basing on methods such as Life Cycle Assessment.

Life Cycle Assessment in Management of Socially Responsible Enterprise

Warsaw University of Technology, Faculty of Management, Warsaw, Poland

COBRO – Packaging Research Institute, Warsaw, Poland

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Life Cycle Assessment in Management of Socially Responsible Enterprise"}

The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a...

Life Cycle Assessment in Management of Socially Responsible Enterprise

Online veröffentlicht: 23. Apr. 2015

Seitenbereich: 71 - 82

DOI: https://doi.org/10.1515/fman-2015-0019

© Faculty of Management, Warsaw University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.