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CONSUMER's Cover Image
CONSUMER
Format
Book
ISBN
978-83-66675-24-7
First Published
20 Dec 2020
Languages
English
Copyright
© 2020 Sciendo

PREFACE

access type Accessible
Published Online on: 18 Nov 2020
Format
Book
ISBN
978-83-66675-24-7
First Published
20 Dec 2020
Languages
English
Copyright
© 2020 Sciendo

access typeFrontmatter

access typePREFACE

access typeCONTENTS

access typeCHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES

access typeCHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION

access typeCHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

access typeCHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS

access typeCHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

access typeCHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

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