<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>THIS PAPER EXPLORES THE ANOMALOUS ROLE THAT TODAY’S SOCIAL MEDIA ENVIRONMENTS PLAY IN THE DYNAMICS OF AFFECTIVE AMPLIFICATION THROUGH VIRAL VISUAL CONTENT. AFFECTED BY THE POST 9/11 LOGIC OF MEDIA SECURITIZATION, THE CIRCULATION OF MANIPULATED IMAGES AND INTERNET MEMES HAS CREATED AN ATMOSPHERE OF CONTROVERSIAL SENTIMENTS AND IRRATIONAL FACTS. THE PREVALENT EXPERIENCE OF DISORIENTATION THAT PERPETUATES ITSELF IN THESE RELATIONS FEEDS ON THE EVERYDAY MICRO-ANTICIPATIONS OF CLAIM AND COUNTERCLAIM, MAKING THE DOUBLE BINARY OF FACT AND FICTION, SOURCE AND ADAPTATION IMPOSSIBLE TO SUSTAIN. AGAINST THIS BACKGROUND, THE DISCUSSION WILL FOCUS ON HOW THE VIRAL SPREAD OF ONE PARTICULAR IMAGE DURING THE REFUGEE CRISIS HAS CONTRIBUTED TO THE EMERGENCE OF THE ISSUE OF ‘TERRORIST REFUGEES’. EXPLORING THE INFRASTRUCTURES OF MEDIA ALERT BEHIND THIS ISSUE, I ADDRESS THE RE- AND PREMEDIATING FORCES AT PLAY IN THE CIRCULATION OF THE IMAGE AS FAKETUAL. RATHER THAN RELYING ON THE AVAILABILITY OF VALID SOURCES, NETWORKED FORMATIONS OF FAKETUALITY FEEL TRUE EVEN THEY ARE KNOWN TO BE FABRICATED. I DEVELOP THIS ARGUMENT BY ADAPTING DIGITAL METHODS TO REFLECT ON THE SHIFTS IN CONTROVERSIAL RELATIONS OF RELEVANCE/VISIBILITY AS THEY UNFOLD THROUGH OUR EVERYDAY ENCOUNTERS WITH SEARCH ENGINES, ONLINE NEWS MEDIA, AND SOCIAL PLATFORMS.</p>
</abstract>

THIS PAPER EXPLORES THE ANOMALOUS ROLE THAT TODAY’S SOCIAL MEDIA ENVIRONMENTS PLAY IN THE DYNAMICS OF AFFECTIVE AMPLIFICATION THROUGH VIRAL VISUAL CONTENT. AFFECTED BY THE POST 9/11 LOGIC OF MEDIA SECURITIZATION, THE CIRCULATION OF MANIPULATED IMAGES AND INTERNET MEMES HAS CREATED AN ATMOSPHERE OF CONTROVERSIAL SENTIMENTS AND IRRATIONAL FACTS. THE PREVALENT EXPERIENCE OF DISORIENTATION THAT PERPETUATES ITSELF IN THESE RELATIONS FEEDS ON THE EVERYDAY MICRO-ANTICIPATIONS OF CLAIM AND COUNTERCLAIM, MAKING THE DOUBLE BINARY OF FACT AND FICTION, SOURCE AND ADAPTATION IMPOSSIBLE TO SUSTAIN. AGAINST THIS BACKGROUND, THE DISCUSSION WILL FOCUS ON HOW THE VIRAL SPREAD OF ONE PARTICULAR IMAGE DURING THE REFUGEE CRISIS HAS CONTRIBUTED TO THE EMERGENCE OF THE ISSUE OF ‘TERRORIST REFUGEES’. EXPLORING THE INFRASTRUCTURES OF MEDIA ALERT BEHIND THIS ISSUE, I ADDRESS THE RE- AND PREMEDIATING FORCES AT PLAY IN THE CIRCULATION OF THE IMAGE AS FAKETUAL. RATHER THAN RELYING ON THE AVAILABILITY OF VALID SOURCES, NETWORKED FORMATIONS OF FAKETUALITY FEEL TRUE EVEN THEY ARE KNOWN TO BE FABRICATED. I DEVELOP THIS ARGUMENT BY ADAPTING DIGITAL METHODS TO REFLECT ON THE SHIFTS IN CONTROVERSIAL RELATIONS OF RELEVANCE/VISIBILITY AS THEY UNFOLD THROUGH OUR EVERYDAY ENCOUNTERS WITH SEARCH ENGINES, ONLINE NEWS MEDIA, AND SOCIAL PLATFORMS.

Between Bullshit and Faketuality

POSTDOC RESEARCHER AT THE DEPARTMENT OF MEDIA AND COMMUNICATION STUDIES

ALPEN-ADRIA-UNIVERSITÄT KLAGENFURT, AUSTRIA AND FORMER FELLOW AT THE CENTER FOR ADVANCED INTERNET STUDIES (CAIS) IN BOCHUM

Conjunctions

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Viral Anomaly of the Image of Laith Al Saleh

THIS PAPER EXPLORES THE ANOMALOUS ROLE THAT TODAY’S SOCIAL MEDIA ENVIRONMENTS PLAY IN THE DYNAMICS OF AFFECTIVE AMPLIFICATION THROUGH VIRAL VISUAL CONTENT....

Between Bullshit and Faketuality

Published Online: Apr 03, 2021

Page range: 1 - 18

DOI: https://doi.org/10.7146/tjcp.v6i1.117319

Keywords
VIRALITY, AFFECT, VISUAL CONTENT, ONLINE CRISIS COMMUNICATION, PREMEDIATION, FAKETUALITY, MEMES

© 2019 Elena Pilipets, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Between Bullshit and Faketuality

Published Online: Apr 03, 2021

Page range: 1 - 18

DOI: https://doi.org/10.7146/tjcp.v6i1.117319

KeywordsVIRALITY, AFFECT, VISUAL CONTENT, ONLINE CRISIS COMMUNICATION, PREMEDIATION, FAKETUALITY, MEMES

© 2019 Elena Pilipets, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
VIRALITY, AFFECT, VISUAL CONTENT, ONLINE CRISIS COMMUNICATION, PREMEDIATION, FAKETUALITY, MEMES