<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.</p></abstract>

Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.

Survival of the mediated

Cultural Science

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Survival of the mediated"}

Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion...

Survival of the mediated

Published Online: Jan 01, 2010

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DOI: https://doi.org/10.5334/csci.33

© 2010 Mark Deuze, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.