<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper provides a micro-perspective on the business activity of VR content production in China’s digital creative industries. It is based on two case studies in the form of semi-structured interviews with the founders of Pinta studios and Sandman studios. Questions concerning the development of sustainable VR content production in China are raised. This article employs the framework of business model canvas (BMC) to describe and analyse business models by exploring the dynamics and initiatives of VR content enterprises from 2016 to 2019. Research with Chinese VR content enterprises provides an opportunity to rethink many of the opportunities and challenges confronting Chinese VR content creators as they seek to implement this disruptive technology to engage consumers and adapt to the huge market in the future. Based on fieldwork research for these two case studies, exploring the dynamics and initiatives in the process of VR content production in China, the article finds that the need for specific and sustainable business models for VR enterprises represents a significant challenge. The paper concludes with some comments on the acquisition of ‘open literacy’, this time at enterprise level.</p></abstract>

This paper provides a micro-perspective on the business activity of VR content production in China’s digital creative industries. It is based on two case studies in the form of semi-structured interviews with the founders of Pinta studios and Sandman studios. Questions concerning the development of sustainable VR content production in China are raised. This article employs the framework of business model canvas (BMC) to describe and analyse business models by exploring the dynamics and initiatives of VR content enterprises from 2016 to 2019. Research with Chinese VR content enterprises provides an opportunity to rethink many of the opportunities and challenges confronting Chinese VR content creators as they seek to implement this disruptive technology to engage consumers and adapt to the huge market in the future. Based on fieldwork research for these two case studies, exploring the dynamics and initiatives in the process of VR content production in China, the article finds that the need for specific and sustainable business models for VR enterprises represents a significant challenge. The paper concludes with some comments on the acquisition of ‘open literacy’, this time at enterprise level.

Virtual Reality in China: Is There a Sustainable Business Model for Virtual Reality Content Enterprises?

Cultural Science

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper provides a micro-perspective on the business activity of VR content production in China’s digital creative industries. It is based on two case...

Virtual Reality in China: Is There a Sustainable Business Model for Virtual Reality Content Enterprises?

Article Category: Research

Published Online: Dec 10, 2019

Page range: 54 - 67

Received: Nov 12, 2019

Accepted: Nov 12, 2019

DOI: https://doi.org/10.5334/csci.123

Keywords
Virtual Reality, Business Models, Business Model Canvas, Content Production, China

© 2019 Yu Shan, published by De Gruyter

This work is licensed under the Creative Commons Attribution 4.0 International License.

Virtual Reality in China: Is There a Sustainable Business Model for Virtual Reality Content Enterprises?

Article Category: Research

Published Online: Dec 10, 2019

Page range: 54 - 67

Received: Nov 12, 2019

Accepted: Nov 12, 2019

DOI: https://doi.org/10.5334/csci.123

KeywordsVirtual Reality, Business Models, Business Model Canvas, Content Production, China

© 2019 Yu Shan, published by De Gruyter

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Virtual Reality, Business Models, Business Model Canvas, Content Production, China