<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Two potential forms of mutation in cultural evolution have been identified: ‘copying error’, where learners make random modifications to a behaviour and ‘guided variation’ where learners makes non-random modifications. While copying error is directly analogous to genetic mutation, guided variation is a specifically cultural process that does not have a close parallel in biological evolution. It has been suggested that the decision-making processes underlying intentional guided variation may produce similar results to cultural transmission as both are likely to be influenced by cognitive biases. This study uses a unique linear transmission chain design, without any influence of recall, to examine intentional guided variation. Participants were asked to alter news stories however they wished in order to make them more interesting, the product of their modification was then passed to the next participant and so on down the chain. The products of the chains were then compared with the original material so as to assess any underlying biases in the changed content. Through this process of guided variation, original material which scored low for bias-exploiting content significantly increased in at least one known content bias, whereas original material which scored high for bias-exploiting content was not significantly altered in this respect.</p></abstract>

Two potential forms of mutation in cultural evolution have been identified: ‘copying error’, where learners make random modifications to a behaviour and ‘guided variation’ where learners makes non-random modifications. While copying error is directly analogous to genetic mutation, guided variation is a specifically cultural process that does not have a close parallel in biological evolution. It has been suggested that the decision-making processes underlying intentional guided variation may produce similar results to cultural transmission as both are likely to be influenced by cognitive biases. This study uses a unique linear transmission chain design, without any influence of recall, to examine intentional guided variation. Participants were asked to alter news stories however they wished in order to make them more interesting, the product of their modification was then passed to the next participant and so on down the chain. The products of the chains were then compared with the original material so as to assess any underlying biases in the changed content. Through this process of guided variation, original material which scored low for bias-exploiting content significantly increased in at least one known content bias, whereas original material which scored high for bias-exploiting content was not significantly altered in this respect.

Faking the News: Intentional Guided Variation Reflects Cognitive Biases in Transmission Chains Without Recall

Cultural Science

This work is licensed under the Creative Commons Attribution 4.0 International License.

Two potential forms of mutation in cultural evolution have been identified: ‘copying error’, where learners make random modifications to a behaviour and...

Faking the News: Intentional Guided Variation Reflects Cognitive Biases in Transmission Chains Without Recall

Article Category: Research

Published Online: Jul 10, 2018

Page range: 54 - 65

Received: May 28, 2018

Accepted: Aug 30, 2018

DOI: https://doi.org/10.5334/csci.109

Keywords
cultural evolution, cultural transmission, cognitive biases, fake news

© 2018 Joseph Stubbersfield, Jamshid Tehrani and Emma Flynn, published by De Gruyter

This work is licensed under the Creative Commons Attribution 4.0 International License.

Faking the News: Intentional Guided Variation Reflects Cognitive Biases in Transmission Chains Without Recall

Article Category: Research

Published Online: Jul 10, 2018

Page range: 54 - 65

Received: May 28, 2018

Accepted: Aug 30, 2018

DOI: https://doi.org/10.5334/csci.109

Keywordscultural evolution, cultural transmission, cognitive biases, fake news

© 2018 Joseph Stubbersfield, Jamshid Tehrani and Emma Flynn, published by De Gruyter

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
cultural evolution, cultural transmission, cognitive biases, fake news