This article presents the results of a housing market analysis for the city of Krakow. The market study was performed in May 2019 using the online survey method on a group of 104 persons who were currently searching for an apartment. Based on initial studies, the authors analysed the opinions of potential customers, identified the apartments enjoying the highest demand, described the preferences of potential buyers and the criteria that encourage buying real estate to the greatest extent. Based on the results of the study, it can be concluded that the perceived need for persons to have their own apartment is the most common reason for purchasing a property. The most desirable housing has between 40 and 60 square metres of usable floor area, is composed of three rooms, in addition to a kitchen and a bathroom, and has its own dedicated parking space.