<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Subject and purpose of work: The aim of the work was to evaluate the quality of the websites of agritourism farms in the Visegrad Group countries. Materials and methods: Evaluation of website quality was based on selected “site authority” measures, from the so-called SEO metrics: Trust Rank, Moz Rank and Page Authority, as well as measurement of the selected performance parameters of websites. The research was conducted on a group of 400 websites of agritourism farms, whose addresses were obtained from selected web directories. Results: In the case of as many as 331 sites (approx. 83%) Trust Rank lower than 1 point was recorded. The majority of tested websites are characterised by an average value of the Moz Rank index and a low value of the Page Authority index. The average time taken to load the website in the browser window for the first time was about 2.7 seconds, with as many as 68 (17%) websites being loaded in over 5 seconds. Conclusions: The tested websites are characterised by low values of the authority index, which may indicate poor quality, poor visibility in search results and a lack of recommendations from other valuable sites. Low index values may also mean that, despite the global potential, the tested websites have a merely local impact. Their existence is known to a small number of people and their Internet visibility is negligible or nonexistent. Websites published in such a manner do not fulfil their function.</p></abstract>

Subject and purpose of work: The aim of the work was to evaluate the quality of the websites of agritourism farms in the Visegrad Group countries. Materials and methods: Evaluation of website quality was based on selected “site authority” measures, from the so-called SEO metrics: Trust Rank, Moz Rank and Page Authority, as well as measurement of the selected performance parameters of websites. The research was conducted on a group of 400 websites of agritourism farms, whose addresses were obtained from selected web directories. Results: In the case of as many as 331 sites (approx. 83%) Trust Rank lower than 1 point was recorded. The majority of tested websites are characterised by an average value of the Moz Rank index and a low value of the Page Authority index. The average time taken to load the website in the browser window for the first time was about 2.7 seconds, with as many as 68 (17%) websites being loaded in over 5 seconds. Conclusions: The tested websites are characterised by low values of the authority index, which may indicate poor quality, poor visibility in search results and a lack of recommendations from other valuable sites. Low index values may also mean that, despite the global potential, the tested websites have a merely local impact. Their existence is known to a small number of people and their Internet visibility is negligible or nonexistent. Websites published in such a manner do not fulfil their function.

The Quality of the Websites of Agritourism Farms in Visegrad Group Countries in the Light of Selected Synthetic Measures

Economic and Regional Studies / Studia Ekonomiczne i Regionalne

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Subject and purpose of work: The aim of the work was to evaluate the quality of the websites of agritourism farms in the Visegrad Group countries. Materials...

The Quality of the Websites of Agritourism Farms in Visegrad Group Countries in the Light of Selected Synthetic Measures

Published Online: Oct 03, 2018

Page range: 76 - 85

Received: May 01, 2017

Accepted: Jun 01, 2017

DOI: https://doi.org/10.29316/ers-seir.2017.36

Keywords
promotion of agritourism, website optimisation, SEO metrics

© 2018 Karol Król, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The Quality of the Websites of Agritourism Farms in Visegrad Group Countries in the Light of Selected Synthetic Measures

Published Online: Oct 03, 2018

Page range: 76 - 85

Received: May 01, 2017

Accepted: Jun 01, 2017

DOI: https://doi.org/10.29316/ers-seir.2017.36

Keywordspromotion of agritourism, website optimisation, SEO metrics

© 2018 Karol Król, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
promotion of agritourism, website optimisation, SEO metrics