Open Access

Like Me: Generation Z and the Use of Social Media for Personal Branding


Cite

Aaker, D.A. (1991). Managing brand equity: capitalizing the value of a brand name. New York: The Free Press.Search in Google Scholar

Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research 34(3), 347–56. doi: 10.2307/3151897.10.2307/3151897Search in Google Scholar

Baltezarević, R., & Milovanovic, S. (2014). Personal Branding, Proceedings: Management, Marketing and Communication: Current and Future Trends. Faculty of Business Economics and Entrepreneurship, Belgrade.Search in Google Scholar

Criteo (2017). Gen Z Report Based on the Criteo Shopper Story. Criteo. Retrieved from https://www.criteo.com/wp-content/uploads/2018/05/GenZ-Report.pdf.Search in Google Scholar

Dimock, M. (2019, January 17). Defining generations: Where Millennials end and Generation Z begins. (Pew Research Center). Retrieved from https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-endand-generation-z-begins/.Search in Google Scholar

E&Y (2015). What if the next big disruptor isn’t a what but a who? Gen Z is connected, informed and ready for business. EY. Retrieved from https://www.ey.com/Publication/vwLUAssets/EY-rise-of-gen-znew-challenge-for-retailers/%24FILE/EY-rise-of-gen-znew-challenge-for-retailers.pdfSearch in Google Scholar

Farhana, M. (2012). Brand Elements Lead to Brand Equity: Differentiate or Die. Information Management and Business Review, 4(4), 223-233.10.22610/imbr.v4i4.983Search in Google Scholar

Francis, T., & Hoefel, F. (2018). ‘True Gen’: Generation Z and its implications for companies. McKinsey&Company. Retrieved from https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies.Search in Google Scholar

Harris, L., & Rae, A. (2011). Building a personal brand through social networking. Journal of Business Strategy, 32(5), 14–21. doi:10.1108/02756661111165435.10.1108/02756661111165435Search in Google Scholar

Hearn, A. (2008). ‘Meat, Mask, Burden’. Journal of Consumer Culture, 8(2), 197–217. doi:10.1177/1469540508090086.10.1177/1469540508090086Search in Google Scholar

Hines, A. (2004). The personal brand in futures. Foresight, 6(1), 60–61. doi:10.1108/14636680410531570.10.1108/14636680410531570Search in Google Scholar

IPSOS MORI (July 2018). Beyond Binary. The Lives and Choices of Generation Z. Retrieved from https://www.ipsos.com/it-it/beyond-binary-lives-and-choices-generation-z.Search in Google Scholar

Johnson, C. (2019). Platform: the art & science of personal branding. New York: Lorena Jones Books.Search in Google Scholar

Kang, K. (2013). Branding Pays. Palo Alto: BrandingPays Media.Search in Google Scholar

Kapferer, J.N. (2004). The New Strategic Brand Management. London: Kogan Page.Search in Google Scholar

Kapferer, J.N. (2004). The new strategic brand management: Creating and sustaining brand equity long term. London: Kogan Page.Search in Google Scholar

Kaplan, A.M., & Haenlein, M. (2010), Users of the world unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59-68. doi: https://doi.org/10.1016/j.bushor.2009.09.003.10.1016/j.bushor.2009.09.003Search in Google Scholar

Karaduman, İ. (2013). The Effect of Social Media on Personal Branding Efforts of Top Level Executives. Procedia - Social and Behavioral Sciences, 99, 465–473. doi:10.1016/j.sbspro.2013.10.515.10.1016/j.sbspro.2013.10.515Search in Google Scholar

Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. doi:10.1177/002224299305700101.10.1177/002224299305700101Search in Google Scholar

Keller, K.L., & Richey, K. (2006). The importance of corporate brand personality traits to a successful 21st century business. Journal of Brand Management, 14(1-2), 74–81. doi:10.1057/palgrave.bm.2550055.10.1057/palgrave.bm.2550055Search in Google Scholar

Kotler, P., & Armstrong, G. (2012). Principles of Marketing, 14th ed. New Jersey: Pearson Prentice Hall.Search in Google Scholar

Labrecque, L.I., Markos, E., & Milne, G.R. (2011). Online Personal Branding: Processes, Challenges, and Implications. Journal of Interactive Marketing, 25(1), 37–50. doi:10.1016/j.intmar.2010.09.002.10.1016/j.intmar.2010.09.002Search in Google Scholar

Lair, D.J., Sullivan, K., & Cheney, G. (2005). Marketization and the Recasting of the Professional Self. Management Communication Quarterly, 18(3), 307–343. doi:10.1177/0893318904270744.10.1177/0893318904270744Search in Google Scholar

Liu, R., & Suh, A. (2017). Self-Branding on Social Media: An Analysis of Style Bloggers on Instagram. Procedia Computer Science, 124, 12–20. doi:10.1016/j.procs.2017.12.124.10.1016/j.procs.2017.12.124Search in Google Scholar

Lyons, M., LaVelle, K., & Smith, D. (2017). Gen Z Rising. Accenture. Retrieved from https://www.accenture.com/us-en/insight-gen-z-rising.Search in Google Scholar

Madden, C (2017). Hello Gen Z: Engaging the Generation of Post-Millennials. Sydney: Hello Clarity.Search in Google Scholar

Manai, A., & Holmlund, M. (2015). Self-marketing brand skills for business students. Marketing Intelligence & Planning, 33(5), 749–762. doi:10.1108/mip-09-2013-0141.10.1108/MIP-09-2013-0141Search in Google Scholar

Markos-Kujbus, E., & Gati, M. (2012). Social Media’s New Role in Marketing Communication and its Opportunities in Online Strategy Building. ECREA 2012 - 4th European Communication Conference. 24-27 October 2012, Istanbul, Turkey.Search in Google Scholar

Olins, W. (2009). Manual de branding [Branding manual]. Bucharest: Vellant.Search in Google Scholar

Reynolds, M. (2011). Personal branding with social media. Retrieved from www.ebookit.com.Search in Google Scholar

Smith, D. (2018). Social Media and Personal Branding. In Smith, D. (Ed.), Growing Your Library Career with Social Media 1st Ed. (pp.27–46). Kidlington: Chandos Publishing. doi:10.1016/b978-0-08-102411-9.00003-0.10.1016/B978-0-08-102411-9.00003-0Search in Google Scholar

Vanderford, N.L. (2017). The “Me Brand”. In Evans, T., Lundsteen, N., & Vanderford, N. (Eds.), Research. A Career Guide for Scientists (pp.119–138). London: Academic Press. doi:10.1016/b978-0-12-804297-7.00011-2.10.1016/B978-0-12-804297-7.00011-2Search in Google Scholar

Wilson J.S., & Blumenthal, I. (2008). Managing brand you: seven steps to creating your most successful self. New York: AMACOM.Search in Google Scholar

Wright, C. (2009). Personal branding. The Least You Need to Now. Retrieved from http://exilelifestyle.com/ebooks/personalbranding.pdf.Search in Google Scholar