<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In the Visegrad countries, online sales increased generally by double-digit growth in the last 5 years. The research examines how the changing processes affected by the pandemic and consequently the macroeconomic environments and the distributors were confined because of the restrictions and lockdown of borders. It is observed that many traders moved toward the direct-to-consumer (DTC) strategy, so one of the research questions is how consumers could use the Internet for satysfing their needs. The pandemic has accelerated the changes in the value chains, and distribution channels, so the paper analyses how companies transformed their commercial models to omnichannel form. One of the other research questions is to determine the strength of the relationship between e-commerce’s gaining ground and the pandemic restriction in Visegrad countries. The role of innovation in the commercial branch, which have resulted in a more effective way, particularly disruptive technologies is stressed.</p>
</abstract>

In the Visegrad countries, online sales increased generally by double-digit growth in the last 5 years. The research examines how the changing processes affected by the pandemic and consequently the macroeconomic environments and the distributors were confined because of the restrictions and lockdown of borders. It is observed that many traders moved toward the direct-to-consumer (DTC) strategy, so one of the research questions is how consumers could use the Internet for satysfing their needs. The pandemic has accelerated the changes in the value chains, and distribution channels, so the paper analyses how companies transformed their commercial models to omnichannel form. One of the other research questions is to determine the strength of the relationship between e-commerce’s gaining ground and the pandemic restriction in Visegrad countries. The role of innovation in the commercial branch, which have resulted in a more effective way, particularly disruptive technologies is stressed.

New Trends of Omnichannel Operation in Retail Trade in the Visegrad Countries

University of Applied Sciences, Faculty of Commerce, Hospitality and Tourism

Visegrad Journal on Bioeconomy and Sustainable Development

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"New Trends of Omnichannel Operation in Retail Trade in the Visegrad Countries"}

In the Visegrad countries, online sales increased generally by double-digit growth in the last 5 years. The research examines how the changing processes...

New Trends of Omnichannel Operation in Retail Trade in the Visegrad Countries

Published Online: Jun 12, 2023

Page range: 12 - 17

DOI: https://doi.org/10.2478/vjbsd-2023-0003

Keywords
omnichannel, e-commerce, retail, Visegrad Group, disruptive technologies

© 2023 Tamás József Kozák et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

New Trends of Omnichannel Operation in Retail Trade in the Visegrad Countries

Published Online: Jun 12, 2023

Page range: 12 - 17

DOI: https://doi.org/10.2478/vjbsd-2023-0003

Keywordsomnichannel, e-commerce, retail, Visegrad Group, disruptive technologies

© 2023 Tamás József Kozák et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
omnichannel, e-commerce, retail, Visegrad Group, disruptive technologies