<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The purchasing behaviour in the market of green products is at a low level. Consumers express their concern about the future of the planet and the cleanliness of the environment, but in their conduct they do not take into account ecological criteria. There is a discrepancy between what consumers say and what they really do. A favourable attitude to the idea of environmental protection does not translate into real action. The reasons for this gap have not been sufficiently researched yet. The aim of the research is to identify the causes of attitude-behaviour gap in the market of environmentally friendly products in Poland. To achieve the goal, the desk research and surveys were applied. The research shows that green products are well evaluated by consumers, although the knowledge about them is general and partial. Only 21% of respondents indicate knowledge of the production process, certification and control of environmentally friendly products. A large group of surveyed consumers (43%) shows willingness to pay higher prices for environmentally friendly products. But only one third of respondents (32%) declares trust in such products.</p></abstract>

The purchasing behaviour in the market of green products is at a low level. Consumers express their concern about the future of the planet and the cleanliness of the environment, but in their conduct they do not take into account ecological criteria. There is a discrepancy between what consumers say and what they really do. A favourable attitude to the idea of environmental protection does not translate into real action. The reasons for this gap have not been sufficiently researched yet. The aim of the research is to identify the causes of attitude-behaviour gap in the market of environmentally friendly products in Poland. To achieve the goal, the desk research and surveys were applied. The research shows that green products are well evaluated by consumers, although the knowledge about them is general and partial. Only 21% of respondents indicate knowledge of the production process, certification and control of environmentally friendly products. A large group of surveyed consumers (43%) shows willingness to pay higher prices for environmentally friendly products. But only one third of respondents (32%) declares trust in such products.

Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases

Visegrad Journal on Bioeconomy and Sustainable Development

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases"}

The purchasing behaviour in the market of green products is at a low level. Consumers express their concern about the future of the planet and the cleanliness...

Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases

Published Online: Jul 09, 2019

Page range: 31 - 36

DOI: https://doi.org/10.2478/vjbsd-2019-0006

Keywords
attitude-behaviour inconsistency, ecolabels, environmentally friendly products, green consumer, green marketing

© 2019 Lucyna Witek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases

Published Online: Jul 09, 2019

Page range: 31 - 36

DOI: https://doi.org/10.2478/vjbsd-2019-0006

Keywordsattitude-behaviour inconsistency, ecolabels, environmentally friendly products, green consumer, green marketing

© 2019 Lucyna Witek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
attitude-behaviour inconsistency, ecolabels, environmentally friendly products, green consumer, green marketing