<abstract xmlns="http://www.w3.org/1999/xhtml">

<p> The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.</p>
</abstract>

The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.

I’m Lovin’ it

“Alexandru Ioan Cuza” University of Iaşi

Romanian Journal of English Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"I\u2019m Lovin\u2019 it"}

The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the...

I’m Lovin’ it

Published Online: Feb 21, 2013

Page range: 12 - 21

DOI: https://doi.org/10.2478/v10319-012-0002-2

Keywords
emotional implications, progressive aspect, progressive stative, stative verb

© 2012 by Versita

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

I’m Lovin’ it

Published Online: Feb 21, 2013

Page range: 12 - 21

DOI: https://doi.org/10.2478/v10319-012-0002-2

Keywordsemotional implications, progressive aspect, progressive stative, stative verb

© 2012 by Versita

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
emotional implications, progressive aspect, progressive stative, stative verb