<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Road safety communication campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior, with main aim to lead to the reduction of the number and the severity of road accidents. When designing the implementation of a campaign, it is important to plan at the same time its evaluation, so that to enable the assessment of its effectiveness. For the achievement of high reliability and the development of “clear” conclusions, the campaign evaluation should be carefully organized, following a feasible scientific design.</p><p>Towards this direction, three road safety campaigns, two local campaigns addressing drink driving and seat belt usage, and one national campaign addressing driving fatigue, were implemented and evaluated. Presenting the design components of the three campaigns and the evaluation results, this paper aims at revealing the similarities and differences of the effectiveness of road safety communication campaigns on driving behavior.</p></abstract>

Road safety communication campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior, with main aim to lead to the reduction of the number and the severity of road accidents. When designing the implementation of a campaign, it is important to plan at the same time its evaluation, so that to enable the assessment of its effectiveness. For the achievement of high reliability and the development of “clear” conclusions, the campaign evaluation should be carefully organized, following a feasible scientific design.Towards this direction, three road safety campaigns, two local campaigns addressing drink driving and seat belt usage, and one national campaign addressing driving fatigue, were implemented and evaluated. Presenting the design components of the three campaigns and the evaluation results, this paper aims at revealing the similarities and differences of the effectiveness of road safety communication campaigns on driving behavior.

Does the Theme of a Road Safety Communication Campaign Affect its Success?

University of Thessaly, Department of Civil Engineering Pedion Areos, 38334 Volos, Greece Ph.: +30 24210 74158. Fax: +30 24210 74131.

University of Thessaly, Department of Civil Engineering Pedion Areos, 38334 Volos, Greece Ph.: +30 24210 74164. Fax: +30 24210 74131.

Aristotle University of Thessaloniki, Department of Mechanical Engineering Aristotle University of Thessaloniki, 54124 Thessaloniki, Greece Ph.: +30 2310 995914.

Transport and Telecommunication Journal

{"article-title":"Does the Theme of a Road Safety Communication Campaign Affect its Success?"}

Road safety communication campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior,...

Does the Theme of a Road Safety Communication Campaign Affect its Success?

Published Online: Dec 04, 2012

Page range: 294 - 302

DOI: https://doi.org/10.2478/v10244-012-0025-5

This content is open access.