<abstract xml:lang="en" xmlns="http://www.w3.org/1999/xhtml"><p>In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.</p></abstract>

In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

Faculty of Management, Warsaw University of Technology, 02-524 Warszawa, Poland

Foundations of Management

In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce...

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

Published Online: Mar 20, 2012

Page range: 7 - 24

DOI: https://doi.org/10.2478/v10238-012-0025-8

Keywords
e-commerce system, B2C sector, website, internet, visibility, "10 Usability Heuristics", usability and accessibility of website

This content is open access.

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

Published Online: Mar 20, 2012

Page range: 7 - 24

DOI: https://doi.org/10.2478/v10238-012-0025-8

Keywordse-commerce system, B2C sector, website, internet, visibility, "10 Usability Heuristics", usability and accessibility of website

This content is open access.

Keywords
e-commerce system, B2C sector, website, internet, visibility, "10 Usability Heuristics", usability and accessibility of website