<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.</p></abstract>

The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.

The Customer Relationship Management in Terms of Business Practice in Slovakia

Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institut of Industrial Engineering, Management and Quality, Paulínska 16, 917 24 Trnava, Slovak Republic

University of Zielona Góra, Faculty of Economics and Management, ul. Podgórna 50, 65-246 Zielona Góra

Research Papers Faculty of Materials Science and Technology Slovak University of Technology

{"article-title":"The Customer Relationship Management in Terms of Business Practice in Slovakia"}

The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in...

The Customer Relationship Management in Terms of Business Practice in Slovakia

Published Online: Feb 12, 2013

Page range: 26 - 34

DOI: https://doi.org/10.2478/v10186-012-0022-5

Keywords
Customer, Customer relationship management, Business subject

This content is open access.

The Customer Relationship Management in Terms of Business Practice in Slovakia

Published Online: Feb 12, 2013

Page range: 26 - 34

DOI: https://doi.org/10.2478/v10186-012-0022-5

KeywordsCustomer, Customer relationship management, Business subject

This content is open access.

Keywords
Customer, Customer relationship management, Business subject