<abstract xmlns="http://www.w3.org/1999/xhtml">The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society.Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component of any individual involved in politics or even of a political group.In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration).In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work.</abstract>

The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society.Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component of any individual involved in politics or even of a political group.In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration).In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work.

Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

Faculty of Languages, Cultures and Communication

SEEU Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge,...

Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

Published Online: Apr 06, 2021

Page range: 72 - 85

DOI: https://doi.org/10.2478/seeur-2020-0018

Keywords
communication, integration, public, European Union, North Macedonia

© 2020 Demush Bajrami et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

Published Online: Apr 06, 2021

Page range: 72 - 85

DOI: https://doi.org/10.2478/seeur-2020-0018

Keywordscommunication, integration, public, European Union, North Macedonia

© 2020 Demush Bajrami et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
communication, integration, public, European Union, North Macedonia