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Social Communication
Volume 5 (2019): Issue 2 (December 2019)
Open Access
FOMO, Brands and Consumers – about the Reactions of Polish Internet Users to the Activities of Brands in Social Media (Based on CAWI Representative Research)
Anna Jupowicz-Ginalska
Anna Jupowicz-Ginalska
| Dec 31, 2019
Social Communication
Volume 5 (2019): Issue 2 (December 2019)
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Published Online:
Dec 31, 2019
Page range:
69 - 84
DOI:
https://doi.org/10.2478/sc-2019-0011
Keywords
FOMO
,
Fear of Missing Out
,
brand
,
social media
,
social media marketing
,
marketing communication
,
FOMO marketing
© 2019 Anna Jupowicz-Ginalska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Anna Jupowicz-Ginalska
Faculty of Journalism, Information and Book Studies, University of Warsaw