<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.</p></abstract>

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

Is Facebook Really Facing the Needs of its Current Users?

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Is Facebook Really Facing the Needs of its Current Users?"}

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing...

Is Facebook Really Facing the Needs of its Current Users?

Published Online: May 16, 2019

Page range: 62 - 68

DOI: https://doi.org/10.2478/sc-2018-0024

Keywords
Facebook, social media tools, downfall of users, complexity, expectations, needs

© 2018 Robert Witek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Is Facebook Really Facing the Needs of its Current Users?

Published Online: May 16, 2019

Page range: 62 - 68

DOI: https://doi.org/10.2478/sc-2018-0024

KeywordsFacebook, social media tools, downfall of users, complexity, expectations, needs

© 2018 Robert Witek, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Facebook, social media tools, downfall of users, complexity, expectations, needs