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Social Communication
Volume 4 (2018): Issue 1 (June 2018)
Open Access
Cultural Taboo in Advertising. Differences in the Transmissions of Audiovisual Advertising in American and Hindu Market
Magdalena Hensoldt-Fyda
Magdalena Hensoldt-Fyda
| Jul 19, 2018
Social Communication
Volume 4 (2018): Issue 1 (June 2018)
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Published Online:
Jul 19, 2018
Page range:
88 - 100
DOI:
https://doi.org/10.2478/sc-2018-0010
Keywords
cultural taboo
,
culture of low and high context
,
communication style
,
transmission of advertising content
© 2018 Magdalena Hensoldt-Fyda, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Magdalena Hensoldt-Fyda
University of Information Technology and Management in
Rzeszow, Poland