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Journals
The Scientific Bulletin of Electrical Engineering Faculty
Volume 22 (2022): Issue 1 (July 2022)
Open Access
The Identification of Market Segments and the Selection of Target Markets in the Marketing of Petroleum Products
Liliana Doina Măgdoiu
Liliana Doina Măgdoiu
,
M.I. Gordan
M.I. Gordan
,
Helga Silaghi
Helga Silaghi
and
Veronica Simona Abrudan Caciora
Veronica Simona Abrudan Caciora
| Oct 17, 2022
The Scientific Bulletin of Electrical Engineering Faculty
Volume 22 (2022): Issue 1 (July 2022)
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Published Online:
Oct 17, 2022
Page range:
1 - 6
DOI:
https://doi.org/10.2478/sbeef-2022-0004
Keywords
identification of market segments
,
consumer
,
buyer
,
target market for the marketing of petroleum products
,
marketing
,
niche market
© 2022 Liliana Doina Măgdoiu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Liliana Doina Măgdoiu
Control Systems Engineering Department, University of Oradea
Oradea, Romania
M.I. Gordan
Electrical Engineering Department, University of Oradea
Oradea, Romania
Helga Silaghi
Control Systems Engineering Department, University of Oradea
Oradea, Romania
Veronica Simona Abrudan Caciora
Control Systems Engineering Department, University of Oradea
Oradea, Romania