<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>With the expansion and omnipresence of digital technologies in most aspects of human life, organizations have felt the need to implement changes. Thus, digital transformation has become imperative, with organizations having to adapt to the new standards imposed by a digitalized world. This paper analyses the digital transformation in Romanian SMEs using a methodology based on quantitative analysis of data collected through a questionnaire. The aim is to understand how these companies’ approach and implement digital transformation, as well as the impact of this process on management strategies and business models. The analysis of the quantitative research results will focus on the demographic profile of the companies, the stage of the digital transformation process, the impact on business performance, investments in digital transformation and predictive models. This work makes a significant contribution to understanding and promoting digital transformation among SMEs, providing a specific and relevant insight into the Romanian SME context.</p>
</abstract>

With the expansion and omnipresence of digital technologies in most aspects of human life, organizations have felt the need to implement changes. Thus, digital transformation has become imperative, with organizations having to adapt to the new standards imposed by a digitalized world. This paper analyses the digital transformation in Romanian SMEs using a methodology based on quantitative analysis of data collected through a questionnaire. The aim is to understand how these companies’ approach and implement digital transformation, as well as the impact of this process on management strategies and business models. The analysis of the quantitative research results will focus on the demographic profile of the companies, the stage of the digital transformation process, the impact on business performance, investments in digital transformation and predictive models. This work makes a significant contribution to understanding and promoting digital transformation among SMEs, providing a specific and relevant insight into the Romanian SME context.

Digital Transformation: A quantitative analysis of Romanian SMEs

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Digital Transformation: A quantitative analysis of Romanian SMEs"}

With the expansion and omnipresence of digital technologies in most aspects of human life, organizations have felt the need to implement changes. Thus, digital...

Digital Transformation: A quantitative analysis of Romanian SMEs

Published Online: May 21, 2024

Page range: 137 - 166

DOI: https://doi.org/10.2478/sbe-2024-0008

Keywords
Digital Transformation, Romanian SME, Quantitative Analysis, Digital Impact, Digitalization

© 2024 Cantemir Mihu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Digital Transformation: A quantitative analysis of Romanian SMEs

Published Online: May 21, 2024

Page range: 137 - 166

DOI: https://doi.org/10.2478/sbe-2024-0008

KeywordsDigital Transformation, Romanian SME, Quantitative Analysis, Digital Impact, Digitalization

© 2024 Cantemir Mihu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Digital Transformation, Romanian SME, Quantitative Analysis, Digital Impact, Digitalization