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Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
Open Access
How Does Decoy Pricing Affect Purchasing Decisions?
Lea Kubíčková
Lea Kubíčková
,
Lucie Veselá
Lucie Veselá
,
Marcela Kormaňáková
Marcela Kormaňáková
and
Ekaterina Veverková
Ekaterina Veverková
| Jan 11, 2024
Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
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Published Online:
Jan 11, 2024
Page range:
176 - 197
DOI:
https://doi.org/10.2478/sbe-2023-0053
Keywords
Decoy pricing
,
purchase decision
,
cognitive bias
,
pricing
© 2023 Lea Kubíčková et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lea Kubíčková
Mendel University in Brno,
Czech Republic
Lucie Veselá
Mendel University in Brno,
Czech Republic
Marcela Kormaňáková
Mendel University in Brno,
Czech Republic
Ekaterina Veverková
Mendel University in Brno,
Czech Republic