Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Studies in Business and Economics
Volume 15 (2020): Issue 2 (August 2020)
Open Access
The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception
Mohseni Zahra
Mohseni Zahra
,
Esmaeilpour Majid
Esmaeilpour Majid
and
Bahrainizad Manijeh
Bahrainizad Manijeh
| Oct 11, 2020
Studies in Business and Economics
Volume 15 (2020): Issue 2 (August 2020)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Oct 11, 2020
Page range:
175 - 191
DOI:
https://doi.org/10.2478/sbe-2020-0033
Keywords
Customer Experiences
,
Purchase Intention
,
Engagement
,
Visual Perception
© 2020 Mohseni Zahra et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Mohseni Zahra
Department of Business Management, Persian Gulf University
Bushehr
Esmaeilpour Majid
Department of Business Management, Persian Gulf University
Bushehr
Bahrainizad Manijeh
Department of Business Management, Persian Gulf University
Bushehr