“From Name to Brand – The Role of Social Connector of the Company Name”

Published Online: Dec 22, 2021

Page range: 26 - 38

DOI: https://doi.org/10.2478/saec-2021-0015

Keywords

brand, company name, entrepreneur, name, brand naming, brand identity

© 2021 Florina Dumitraşcu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.