<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Beto O’Rourke’s 2018 Senate bid resulted in one of the most interesting political campaigns of past decade. Even though he was less experienced than his rival and ran as an underdog, O’Rourke managed to attract thousands of donors and almost made a political upset, by losing to Ted Cruz by a small margin. The article focuses on his road to nationwide recognition and the use of new media, which allowed him to reach out to the voters.</p></abstract>

Beto O’Rourke’s 2018 Senate bid resulted in one of the most interesting political campaigns of past decade. Even though he was less experienced than his rival and ran as an underdog, O’Rourke managed to attract thousands of donors and almost made a political upset, by losing to Ted Cruz by a small margin. The article focuses on his road to nationwide recognition and the use of new media, which allowed him to reach out to the voters.

Should I Stay or Should I Vote? „Beto an Underdog” and his Mobilization Campaign

Polish Political Science Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Beto O’Rourke’s 2018 Senate bid resulted in one of the most interesting political campaigns of past decade. Even though he was less experienced than his rival...

Should I Stay or Should I Vote? „Beto an Underdog” and his Mobilization Campaign

Published Online: Jul 20, 2020

Page range: 36 - 51

DOI: https://doi.org/10.2478/ppsr-2020-0003

Keywords
midterm elections, Texas, underdog, social media, mobilization

© 2020 Norbert Tomaszewski, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Should I Stay or Should I Vote? „Beto an Underdog” and his Mobilization Campaign

Published Online: Jul 20, 2020

Page range: 36 - 51

DOI: https://doi.org/10.2478/ppsr-2020-0003

Keywordsmidterm elections, Texas, underdog, social media, mobilization

© 2020 Norbert Tomaszewski, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
midterm elections, Texas, underdog, social media, mobilization