The Impact of Cloud Systems on Enhancing Organizational Performance through Innovative Business Models in the Digitalization Era

Information technology has massively transformed the world of business over the past fifty years - first individual functional areas within companies (“first wave”), later increasingly also cross-divisional value-added processes and trade (“second wave”), advent of the internet and the World Wide Web marked a transformative shift in how information is accessed, shared, and distributed (“third wave”), mobile computing and smartphone (“fourth wave”) and cloud computing that has emerged as a paradigm for delivering computing resources and services over the internet on-demand, providing scalability, flexibility, and cost-effectiveness (“fifth wave”).

This paper investigates the transformative impact of cloud systems on increasing organizational performance through innovative business models in the age of digitalization. By employing a mixed methods approach, the study integrates qualitative and quantitative techniques to provide a comprehensive understanding of the research phenomenon.