<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This article presents a quantitative questionnaire-based research that aims to identify Generation Z's preferences for the digitisation of the hospitality industry. Firstly, the key characteristics of Generation Z are presented, followed by a description of the research methodology used. The third part reports the results, and the last part presents the conclusions. Generation Z refers to the cohort of young individuals born between the mid-1990s and the early 2010s. The hospitality sector is highly receptive towards technological advancements and offers customers diverse opportunities to engage with robots to facilitate their holidays or business meetings.</p>
</abstract>

This article presents a quantitative questionnaire-based research that aims to identify Generation Z's preferences for the digitisation of the hospitality industry. Firstly, the key characteristics of Generation Z are presented, followed by a description of the research methodology used. The third part reports the results, and the last part presents the conclusions. Generation Z refers to the cohort of young individuals born between the mid-1990s and the early 2010s. The hospitality sector is highly receptive towards technological advancements and offers customers diverse opportunities to engage with robots to facilitate their holidays or business meetings.

The Preferences of Generation Z for the Digitalisation of the Hospitality Industry

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

This article presents a quantitative questionnaire-based research that aims to identify Generation Z's preferences for the digitisation of the hospitality...

The Preferences of Generation Z for the Digitalisation of the Hospitality Industry

Published Online: Jul 03, 2024

Page range: 2293 - 2299

DOI: https://doi.org/10.2478/picbe-2024-0193

Keywords
Z generation, chat bots, hospitality

© 2024 Andreea Marin-Pantelescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The Preferences of Generation Z for the Digitalisation of the Hospitality Industry

Published Online: Jul 03, 2024

Page range: 2293 - 2299

DOI: https://doi.org/10.2478/picbe-2024-0193

KeywordsZ generation, chat bots, hospitality

© 2024 Andreea Marin-Pantelescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Z generation, chat bots, hospitality