<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In the context of solving pollution problems, the circular economy appears to be a mandatory practice because it emphasises the principle of reuse - repair - reconditioning - recycle. In this context, the paper aims to analyse how modern technologies facilitate the implementation of circular economy principles through better traceability of goods produced and used in the fashion industry. In this way, our research is exploratory and the information on which it is based was gathered using the Google search tool, which identified brands who use Big Data, RFID and QR code tools, as well as online tools (cloud-based platforms) that offer integrated garment tracking services. Following detailed analysis of EU data, it was found that major companies have integrated QR Code technology into their products and cloud-based platforms are increasingly used.</p>
</abstract>

In the context of solving pollution problems, the circular economy appears to be a mandatory practice because it emphasises the principle of reuse - repair - reconditioning - recycle. In this context, the paper aims to analyse how modern technologies facilitate the implementation of circular economy principles through better traceability of goods produced and used in the fashion industry. In this way, our research is exploratory and the information on which it is based was gathered using the Google search tool, which identified brands who use Big Data, RFID and QR code tools, as well as online tools (cloud-based platforms) that offer integrated garment tracking services. Following detailed analysis of EU data, it was found that major companies have integrated QR Code technology into their products and cloud-based platforms are increasingly used.

Valuing Modern Technologies to Boost the Circular Economy in the Fashion Industry

National University of Science and Technology Politehnica Bucharest

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

In the context of solving pollution problems, the circular economy appears to be a mandatory practice because it emphasises the principle of reuse - repair -...

Valuing Modern Technologies to Boost the Circular Economy in the Fashion Industry

Published Online: Jul 03, 2024

Page range: 870 - 887

DOI: https://doi.org/10.2478/picbe-2024-0076

Keywords
modern technologies, circular economy, fashion industry, sustainability, traceability

© 2024 Oana Mionel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Valuing Modern Technologies to Boost the Circular Economy in the Fashion Industry

Published Online: Jul 03, 2024

Page range: 870 - 887

DOI: https://doi.org/10.2478/picbe-2024-0076

Keywordsmodern technologies, circular economy, fashion industry, sustainability, traceability

© 2024 Oana Mionel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
modern technologies, circular economy, fashion industry, sustainability, traceability