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Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
Open Access
Beyond Trends: Promoting Sustainability through Influencer-Driven Product Endorsements
Ingrid Georgeta Apostol
Ingrid Georgeta Apostol
,
Giulia-Elena Zaharia
Giulia-Elena Zaharia
,
Claudia-Maria Miu
Claudia-Maria Miu
and
Georgiana Elena Constantin
Georgiana Elena Constantin
| Jul 03, 2024
Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
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Published Online:
Jul 03, 2024
Page range:
652 - 659
DOI:
https://doi.org/10.2478/picbe-2024-0056
Keywords
marketing
,
influencer
,
cosmetics
,
social media
,
online
© 2024 Ingrid Georgeta Apostol et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ingrid Georgeta Apostol
Bucharest University of Economics Studies,
Bucharest, Romania
Giulia-Elena Zaharia
Bucharest University of Economics Studies,
Bucharest, Romania
Claudia-Maria Miu
Bucharest University of Economics Studies,
Bucharest, Romania
Georgiana Elena Constantin
Bucharest University of Economics Studies,
Bucharest, Romania