<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In recent years, the virtual environment has grown, experiencing new perspectives of use and an increasing number of new users. Older studies showing that the desktop and laptop will be abandoned, and information will be produced and disseminated online via mobile telephone have proven to be relevant, and these things are happening nowadays. This paper highlights a brief analysis of existing management processes and proposes an improvement of the communication process through social media networks in industrial organizations. Social networks have developed a new side, a commercial one, which has changed simple users into real consumers, outlining a new, different nuance of the way of communication. The attitude of social media users is also influenced by other personal characteristics, such as age, gender, job, or time spent on virtual activities.</p>
</abstract>

In recent years, the virtual environment has grown, experiencing new perspectives of use and an increasing number of new users. Older studies showing that the desktop and laptop will be abandoned, and information will be produced and disseminated online via mobile telephone have proven to be relevant, and these things are happening nowadays. This paper highlights a brief analysis of existing management processes and proposes an improvement of the communication process through social media networks in industrial organizations. Social networks have developed a new side, a commercial one, which has changed simple users into real consumers, outlining a new, different nuance of the way of communication. The attitude of social media users is also influenced by other personal characteristics, such as age, gender, job, or time spent on virtual activities.

Study on the Behavior and Preferences of Social Media Users, after the Pandemic Era

Bucharest Politehnica University of Bucharest

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

In recent years, the virtual environment has grown, experiencing new perspectives of use and an increasing number of new users. Older studies showing that the...

Study on the Behavior and Preferences of Social Media Users, after the Pandemic Era

Published Online: Jul 14, 2023

Page range: 1873 - 1887

DOI: https://doi.org/10.2478/picbe-2023-0165

Keywords
social media, consumer behavior, consumer preferences, marketing, communication

© 2023 Ștefania-Maria Armășelu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Study on the Behavior and Preferences of Social Media Users, after the Pandemic Era

Published Online: Jul 14, 2023

Page range: 1873 - 1887

DOI: https://doi.org/10.2478/picbe-2023-0165

Keywordssocial media, consumer behavior, consumer preferences, marketing, communication

© 2023 Ștefania-Maria Armășelu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
social media, consumer behavior, consumer preferences, marketing, communication