<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper’s purpose is to define and explain the connection between the online/offline environments and the transition to e-commerce as a business sustainability process. The Internet has become a central focus for the global society in recent years, managing to successfully transfer elements of real life into the virtual environment. Beyond the social parts, the web has also become a foundation for the new economic era. By default, commerce has evolved in order to be able to assimilate all new items brought over the Internet, reaching the term of e-commerce (e-commerce or online commerce). While all the companies are pursuing economic growth, the connection between e-commerce and business sustainability shows a common path towards reducing the environmental impact while meeting the increasing customer expectations. The case study will follow the implementation of an online commerce platform for sports goods retailers, taking the example of Roumasport S.R.L., one of the most successful companies in its area of economic activity. The research follows the steps of analyzing the e-commerce opportunity for the company and its relevant steps in the field of business sustainability, justifying not only the implementation of this transition, but also the need of reallocating company funds towards a more circular economic model.</p>
</abstract>

This paper’s purpose is to define and explain the connection between the online/offline environments and the transition to e-commerce as a business sustainability process. The Internet has become a central focus for the global society in recent years, managing to successfully transfer elements of real life into the virtual environment. Beyond the social parts, the web has also become a foundation for the new economic era. By default, commerce has evolved in order to be able to assimilate all new items brought over the Internet, reaching the term of e-commerce (e-commerce or online commerce). While all the companies are pursuing economic growth, the connection between e-commerce and business sustainability shows a common path towards reducing the environmental impact while meeting the increasing customer expectations. The case study will follow the implementation of an online commerce platform for sports goods retailers, taking the example of Roumasport S.R.L., one of the most successful companies in its area of economic activity. The research follows the steps of analyzing the e-commerce opportunity for the company and its relevant steps in the field of business sustainability, justifying not only the implementation of this transition, but also the need of reallocating company funds towards a more circular economic model.

Strategic Analysis for the transition to e-Commerce for a Romanian Retailer

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Strategic Analysis for the transition to e-Commerce for a Romanian Retailer"}

This paper’s purpose is to define and explain the connection between the online/offline environments and the transition to e-commerce as a business...

Strategic Analysis for the transition to e-Commerce for a Romanian Retailer

Published Online: Jul 14, 2023

Page range: 1351 - 1361

DOI: https://doi.org/10.2478/picbe-2023-0121

Keywords
business sustainability, e-commerce, business management

© 2023 Fowzi-Constantin Crasoveanu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Strategic Analysis for the transition to e-Commerce for a Romanian Retailer

Published Online: Jul 14, 2023

Page range: 1351 - 1361

DOI: https://doi.org/10.2478/picbe-2023-0121

Keywordsbusiness sustainability, e-commerce, business management

© 2023 Fowzi-Constantin Crasoveanu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
business sustainability, e-commerce, business management