<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper presents the result of a research of the literature regarding circular economy, green trends in marketing, green IoT and consumer experience. Green concept was the main driver to link current marketing strategies for a sustainable consumer experience seen through consumers’ buying behaviour nowadays. The key aspects of this paper consist of analysing the basic concepts of green IoT and green marketing, combined to create a greener consumer experience, becoming a meaningful part of the circular economy. Climate change and protecting our environment are the biggest challenges of the modern world. Energy consumption is at the highest level ever, and a solution addressed to these challenges should be found in order for businesses and consumers to fulfil their needs. Circular economy is considered also part of the solution, but people should become more aware about the principle of circularity, and what it means in practice. Considering applying green marketing and green IoT concepts into practice, this paper could offer a solution. Even if the green concept should be applied by both businesses and consumers, we didn’t cover the consumer side, more specifically how they should act upon to become “greener” in their choices. Further research could be explored to find ways and means to educate the consumers.</p>
</abstract>

This paper presents the result of a research of the literature regarding circular economy, green trends in marketing, green IoT and consumer experience. Green concept was the main driver to link current marketing strategies for a sustainable consumer experience seen through consumers’ buying behaviour nowadays. The key aspects of this paper consist of analysing the basic concepts of green IoT and green marketing, combined to create a greener consumer experience, becoming a meaningful part of the circular economy. Climate change and protecting our environment are the biggest challenges of the modern world. Energy consumption is at the highest level ever, and a solution addressed to these challenges should be found in order for businesses and consumers to fulfil their needs. Circular economy is considered also part of the solution, but people should become more aware about the principle of circularity, and what it means in practice. Considering applying green marketing and green IoT concepts into practice, this paper could offer a solution. Even if the green concept should be applied by both businesses and consumers, we didn’t cover the consumer side, more specifically how they should act upon to become “greener” in their choices. Further research could be explored to find ways and means to educate the consumers.

Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things

The Bucharest University of Economic Studies

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper presents the result of a research of the literature regarding circular economy, green trends in marketing, green IoT and consumer experience. Green...

Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things

Published Online: Aug 08, 2022

Page range: 1447 - 1455

DOI: https://doi.org/10.2478/picbe-2022-0132

Keywords
circular economy, green marketing, green IoT, consumer experience, sustainability, environment protection, green education

© 2022 Raluca Constantinescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things

Published Online: Aug 08, 2022

Page range: 1447 - 1455

DOI: https://doi.org/10.2478/picbe-2022-0132

Keywordscircular economy, green marketing, green IoT, consumer experience, sustainability, environment protection, green education

© 2022 Raluca Constantinescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
circular economy, green marketing, green IoT, consumer experience, sustainability, environment protection, green education