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Proceedings of the International Conference on Business Excellence
Volume 14 (2020): Issue 1 (July 2020)
Open Access
Innovation and product management – The direction of the 21
st
century luxury market
Adriana Grigorescu
Adriana Grigorescu
and
Amalia Elena Ion
Amalia Elena Ion
| Jul 27, 2020
Proceedings of the International Conference on Business Excellence
Volume 14 (2020): Issue 1 (July 2020)
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Published Online:
Jul 27, 2020
Page range:
1035 - 1045
DOI:
https://doi.org/10.2478/picbe-2020-0098
Keywords
innovation management
,
sustainability
,
luxury market
,
technology
,
brand management
,
consumer psychology
© 2020 Adriana Grigorescu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Adriana Grigorescu
National University of Political Studies and Public Administration, Correspondent Member of Academy of Romanian Scientists
Amalia Elena Ion
University of Valahia,
Targoviste, Romania