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Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
Open Access
Qualitative and quantitative Analysis of consumers perception regarding anthropomorphic AI designs
Irina Ene
Irina Ene
,
Mihai-Ionuț Pop
Mihai-Ionuț Pop
and
Bogdan Nistoreanu
Bogdan Nistoreanu
| Nov 29, 2019
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
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Published Online:
Nov 29, 2019
Page range:
707 - 716
DOI:
https://doi.org/10.2478/picbe-2019-0063
Keywords
artificial intelligence
,
consumer’s perception
,
anthropomorphism
,
eye-tracking
,
unconscious reaction
© 2019 Irina Ene et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Irina Ene
Bucharest University of Economic Studies,
Romania
Mihai-Ionuț Pop
Bucharest University of Economic Studies,
Romania
Bogdan Nistoreanu
Bucharest University of Economic Studies,
Romania