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Journals
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
Open Access
Creative and cultural industries in Europe – case study of the performing arts in Romania
Iuliana Cetină
Iuliana Cetină
and
Andrei L. Bădin
Andrei L. Bădin
| Nov 29, 2019
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
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Published Online:
Nov 29, 2019
Page range:
216 - 226
DOI:
https://doi.org/10.2478/picbe-2019-0020
Keywords
cultural marketing
,
economy of arts
,
marketing mix
,
cultural policy
,
cultural services
© 2019 Iuliana Cetină et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Iuliana Cetină
Academy of Economic Studies
Bucharest, Romania
Andrei L. Bădin
Academy of Economic Studies
Bucharest, Romania