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Journals
Physical Culture and Sport. Studies and Research
Volume 96 (2022): Issue 1 (September 2022)
Open Access
Sociological Analysis of Branding of Professional Football League Players
Sajjad Pashaie
Sajjad Pashaie
,
Monika Piątkowska
Monika Piątkowska
,
Mir Davood Hoseini
Mir Davood Hoseini
,
Ali Dostimehr
Ali Dostimehr
and
Iraj Jahanbakhsh
Iraj Jahanbakhsh
| Oct 15, 2022
Physical Culture and Sport. Studies and Research
Volume 96 (2022): Issue 1 (September 2022)
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Published Online:
Oct 15, 2022
Page range:
1 - 11
Received:
Apr 01, 2022
Accepted:
Jun 01, 2022
DOI:
https://doi.org/10.2478/pcssr-2022-0014
Keywords
Sport clubs
,
brand identity
,
brand loyalty
,
brand commitment
,
performance
© 2022 Sajjad Pashaie et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Sajjad Pashaie
University of Tabriz,
Tabriz, Iran
Monika Piątkowska
Józef Piłsudski University of Physical Education,
Warsaw, Poland
Mir Davood Hoseini
University of Tabriz,
Tabriz, Iran
Ali Dostimehr
Former coach of the Iranian national team
Iraj Jahanbakhsh
Coach of the Iranian national student team