<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The dynamic changes in the external (and often inside) environment place every firm in front of serious new and unknown challenges and make it more difficult to adapt to them. Under these conditions known traditional short-term models of corporate behavior have an increasingly limited role and a chance for success. The main problem and goal of the company should be a clearly defined long-term strategy that allows building competitive advantages and performance. Therefore, the purpose of the study is to analyze the impact of a dynamic external environment (market) on strategic behavior by developing a conceptual model: “Dynamics of the external environment (market) - Strategic behavior - Competitive advantages” to be applied and tested in the activity of the construction firm.</p></abstract>

The dynamic changes in the external (and often inside) environment place every firm in front of serious new and unknown challenges and make it more difficult to adapt to them. Under these conditions known traditional short-term models of corporate behavior have an increasingly limited role and a chance for success. The main problem and goal of the company should be a clearly defined long-term strategy that allows building competitive advantages and performance. Therefore, the purpose of the study is to analyze the impact of a dynamic external environment (market) on strategic behavior by developing a conceptual model: “Dynamics of the external environment (market) - Strategic behavior - Competitive advantages” to be applied and tested in the activity of the construction firm.

Dynamics of the External Environment (Market) and Strategic Behavior of the Construction Firm

Ovidius University Annals of Constanta - Series Civil Engineering

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The dynamic changes in the external (and often inside) environment place every firm in front of serious new and unknown challenges and make it more difficult...

Dynamics of the External Environment (Market) and Strategic Behavior of the Construction Firm

Published Online: Jan 21, 2020

Page range: 87 - 97

DOI: https://doi.org/10.2478/ouacsce-2019-0010

Keywords
competitive advantages, construction firm, dynamics of the external environment (market), strategic behavior

© 2019 Aneta Marichova, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Dynamics of the External Environment (Market) and Strategic Behavior of the Construction Firm

Published Online: Jan 21, 2020

Page range: 87 - 97

DOI: https://doi.org/10.2478/ouacsce-2019-0010

Keywordscompetitive advantages, construction firm, dynamics of the external environment (market), strategic behavior

© 2019 Aneta Marichova, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
competitive advantages, construction firm, dynamics of the external environment (market), strategic behavior