Post-publication gatekeeping practices: Exploring conversational and visual gatekeeping on Finnish newspapers’ Instagram accounts
and | Sep 01, 2023
About this article
Published Online: Sep 01, 2023
Page range: 253 - 278
DOI: https://doi.org/10.2478/nor-2023-0014
Keywords
© 2023 Margareta Salonen et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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| RQ1. | How does post-publication gatekeeping emerge in interactions in response to the posts made by the newspapers on Instagram? |
| RQ2. | What kinds of post-publication gatekeeping practices can be identified in conversations between newspapers and audiences, and how are these practices related to the visual content on newspapers’ Instagram accounts? |
All posts by topic and average number of interactions
| Traffic | 10 | 164.7 |
| History | 64 | 154.94 |
| Weather | 7 | 147.29 |
| Sports | 119 | 138.66 |
| Nature | 67 | 138.33 |
| Urban | 55 | 136.42 |
| Business | 67 | 123.15 |
| Officials | 16 | 121.13 |
| Health | 22 | 116.45 |
| Entertainment and lifestyle | 258 | 115.43 |
| Education | 48 | 113.67 |
| Politics | 32 | 92.38 |
| Science | 12 | 90.42 |
| Culture | 42 | 77.1 |
| Promotion | 72 | 76.4 |
| Crime | 3 | 56.33 |
Typology of conversational gatekeeping styles and their explanations
| Affirmative (A) | Audience members affirm that the content (story or visuals) posted by the news media is pleasing and acceptable. |
| Critical (A) | Audience members criticise content, actions, or framings the news media have made. |
| Corrective (A/NM) | Either audience members or news media attempt to correct a factual error or inquire about something that is not clear to them or has been framed in a manner that raises questions. |
| Invitational (NM) | News media invite audience members to participate and interact with the post or their products. |
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| Entertainment and lifestyle | feel-good stories, reality TV, celebrities, social media influencers, family stories, human-interest, pets and animals, food topics, free time activities, readers’ photos, home & living |
| Nature | flora, forest, nature animals |
| Urban | city festival, events and celebrations, local architecture, local clubs, street art, city industries |
| Culture | music performances, festivals, different (foreign) cultures, artwork and exhibitions, theatre performances, literature |
| Business | entrepreneur stories, customer stories, stories of products, farm business, career stories, work life stories |
| Crime | scam, theft, brake in, mass shootings, copyright infringement |
| Officials | police, government announcements, military topics, firefighters |
| Health | Covid-19, home exercising, diseases, training, (mental) health issues |
| Education | A-levels, high-school courses, student life (such as dance ball, get-together activities, student housing), school bullying, stories of local universities, preschool stories |
| Promotion | newspapers’ self-promotions (e.g., subscription offers), promotion of sports events, streaming services, or newspapers’ live music shows/podcasts, promotion of the company's staff, competitions (native and not native in IG), newspaper's publication during public holidays, newspaper's seasonal greetings |
| Sports | professional athletes, motor sports, sports clubs, ice hockey (local clubs), historical sports topics (e.g., former Olympic winners), harness racing, junior leagues, local sports events, e-sports |
| Science | scientific experts, science events, technology stories |
| Traffic | parking and driving instructions, bicycle routes maintenance, road safety |
| Politics | citizen activism, stories covering politicians’ lives, strikes, human rights topics, demonstrations, elections |
| Weather | snow conditions in the region, weather predictions |
| History | nostalgic photos (usually black and white photos of local area), people, events, vehicles and life in different decades, Finnish war history, museums, historical/archaeological findings |
Number of posts and followers, total number of interactions (likes and comments), and average likes, comments, and interactions per post, by newspaper
| Jämsän Seutu (local) | 111 | 1,229 | 9,818 | 85.5 | 2.9 | 88.5 |
| Sisä-Suomen Lehti (local) | 39 | 1,231 | 1,600 | 40.8 | 0.2 | 41.0 |
| Kaleva (regional) | 339 | 11,565 | 47,462 | 139.2 | 0.8 | 140.0 |
| Keskisuomalainen (regional) | 405 | 7,026 | 47,853 | 116.3 | 1.9 | 118.2 |
All commented posts by topic
| Promotion | 18 | 34.89 |
| Nature | 24 | 3.00 |
| Politics | 17 | 2.76 |
| Business | 31 | 2.58 |
| Traffic | 6 | 2.50 |
| Urban | 31 | 2.35 |
| Science | 3 | 2.33 |
| Officials | 7 | 2.29 |
| Sports | 45 | 2.27 |
| History | 25 | 2.16 |
| Weather | 4 | 2.00 |
| Entertainment and lifestyle | 102 | 1.92 |
| Health | 8 | 1.88 |
| Education | 20 | 1.60 |
| Culture | 11 | 1.36 |
| Crime | 0 | 0.00 |