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<p>This article highlights and discusses the main findings from three different media production studies (2016, 2019, and 2022) investigating the changing production culture of the schedulers in public service media. The inclusion of a broadcaster video-on-demand (BVoD) service in the broadcaster's portfolio affected the production culture. First, the article argues that profound changes happened to the organisational framing of the BVoD service's status and its impact on the production practices. Second, the article shows the BVoD service's impact on the content priorities among the schedulers at TV 2 in Denmark and third, how the public service branding of TV 2 became more explicit in the production culture. However, across these three points of impact and the shifts in the strategic focus at TV 2, the business model at TV 2 and its interplay with the public service obligations runs as an undercurrent.</p>
</abstract>

This article highlights and discusses the main findings from three different media production studies (2016, 2019, and 2022) investigating the changing production culture of the schedulers in public service media. The inclusion of a broadcaster video-on-demand (BVoD) service in the broadcaster's portfolio affected the production culture. First, the article argues that profound changes happened to the organisational framing of the BVoD service's status and its impact on the production practices. Second, the article shows the BVoD service's impact on the content priorities among the schedulers at TV 2 in Denmark and third, how the public service branding of TV 2 became more explicit in the production culture. However, across these three points of impact and the shifts in the strategic focus at TV 2, the business model at TV 2 and its interplay with the public service obligations runs as an undercurrent.

The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022

Department of Media and Journalism Studies

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article highlights and discusses the main findings from three different media production studies (2016, 2019, and 2022) investigating the changing...

The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022

Published Online: Aug 19, 2023

Page range: 235 - 252

DOI: https://doi.org/10.2478/nor-2023-0013

Keywords
video-on-demand services, production studies approach, television scheduling practices, production culture, public service media

© 2023 Hanne Bruun, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Play and its impact on the production culture of the schedulers, 2016–2022

Published Online: Aug 19, 2023

Page range: 235 - 252

DOI: https://doi.org/10.2478/nor-2023-0013

Keywordsvideo-on-demand services, production studies approach, television scheduling practices, production culture, public service media

© 2023 Hanne Bruun, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
video-on-demand services, production studies approach, television scheduling practices, production culture, public service media