<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Enterprise social media (ESM) have largely gone ignored in discussions of the datafication practices of social media platforms. This article presents an initial step towards filling this research gap. My research question in this article regards how employees of companies using the ESM Workplace from Facebook feel that the implementation of this particular platform relates to their potential struggles for digital privacy and work–life segmentation. Methodologically, I explore this through a qualitative interview study of 21 Danish knowledge workers in different organisations using the ESM. The central analytical proposal of the article is that the interviewees express a “digital resignation” towards the implementation of the ESM. In contrast to previous discussions, this resignation cannot only be thought of as “corporately cultivated” by third parties, but must also be considered as “organisationally cultivated” by the organisations people work for. The study suggests that datafication-oriented media studies should consider organisational contexts.</p>
</abstract>

Enterprise social media (ESM) have largely gone ignored in discussions of the datafication practices of social media platforms. This article presents an initial step towards filling this research gap. My research question in this article regards how employees of companies using the ESM Workplace from Facebook feel that the implementation of this particular platform relates to their potential struggles for digital privacy and work–life segmentation. Methodologically, I explore this through a qualitative interview study of 21 Danish knowledge workers in different organisations using the ESM. The central analytical proposal of the article is that the interviewees express a “digital resignation” towards the implementation of the ESM. In contrast to previous discussions, this resignation cannot only be thought of as “corporately cultivated” by third parties, but must also be considered as “organisationally cultivated” by the organisations people work for. The study suggests that datafication-oriented media studies should consider organisational contexts.

An organisational cultivation of digital resignation?: Enterprise social media, privacy, and autonomy

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Enterprise social media (ESM) have largely gone ignored in discussions of the datafication practices of social media platforms. This article presents an...

An organisational cultivation of digital resignation?: Enterprise social media, privacy, and autonomy

Published Online: Sep 09, 2021

Page range: 185 - 198

DOI: https://doi.org/10.2478/nor-2021-0049

Keywords
datafication, enterprise social media, privacy paradox, autonomy paradox, Workplace from Facebook

© 2021 Christoffer Bagger, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

An organisational cultivation of digital resignation?: Enterprise social media, privacy, and autonomy

Published Online: Sep 09, 2021

Page range: 185 - 198

DOI: https://doi.org/10.2478/nor-2021-0049

Keywordsdatafication, enterprise social media, privacy paradox, autonomy paradox, Workplace from Facebook

© 2021 Christoffer Bagger, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
datafication, enterprise social media, privacy paradox, autonomy paradox, Workplace from Facebook