<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This article proposes and explores the notion of “media micro-generations”. Based on a survey of values and norms in relation to media-related behaviour in Sweden, we identify statistically significant media micro-generations. Through an analysis of the technologies that were introduced during the formative years of different media micro-generations, we propose that media micro-generations are formed with the introduction of new media technologies. Thus, the existence of media micro-generations illustrates how rapid transformations of media technologies can shape the moral notions of narrow age groups. It also explains why many earlier studies have detected a rather large span of years (1970–1985, in between the TV generation and the internet generation) during which no generational identity seems to have been formed.</p>
</abstract>

This article proposes and explores the notion of “media micro-generations”. Based on a survey of values and norms in relation to media-related behaviour in Sweden, we identify statistically significant media micro-generations. Through an analysis of the technologies that were introduced during the formative years of different media micro-generations, we propose that media micro-generations are formed with the introduction of new media technologies. Thus, the existence of media micro-generations illustrates how rapid transformations of media technologies can shape the moral notions of narrow age groups. It also explains why many earlier studies have detected a rather large span of years (1970–1985, in between the TV generation and the internet generation) during which no generational identity seems to have been formed.

“Media Micro-Generations”: How New Technologies Change Our Media Morality

Department of Journalism, Media and Communication

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article proposes and explores the notion of “media micro-generations”. Based on a survey of values and norms in relation to media-related behaviour in...

“Media Micro-Generations”: How New Technologies Change Our Media Morality

Published Online: Dec 31, 2018

Page range: 95 - 110

DOI: https://doi.org/10.2478/nor-2018-0014

Keywords
media micro-generation, media technology, morality, manners of politeness, decorum

© 2018 Stina Bengtsson et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

“Media Micro-Generations”: How New Technologies Change Our Media Morality

Published Online: Dec 31, 2018

Page range: 95 - 110

DOI: https://doi.org/10.2478/nor-2018-0014

Keywordsmedia micro-generation, media technology, morality, manners of politeness, decorum

© 2018 Stina Bengtsson et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
media micro-generation, media technology, morality, manners of politeness, decorum