Stability in Times of Change: Trends in Newspaper Executives’ Attitudes towards Digital Media
| Mar 13, 2020
About this article
Published Online: Mar 13, 2020
Page range: 97 - 108
DOI: https://doi.org/10.2478/nor-2014-0106
Keywords
© 2014 Arne H. Krumsvik, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1
Figure 2
Online Newspapers Should Charge Their Users. Management Role
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 4.45 | 3.68 | 3.9 | 4.37 | 4.83 |
| Editors | 4.28 | 3.56 | 3.91 | 4.28 | 4.82 |
| Managers | 4.79 | 3.76 | 4.06 | 4.54 | 4.88 |
| Publisher | - | 3.96 | 3.87 | 4.27 | 5.07 |
| STD | 1.658 | 1.586 | 1.627 | 1.309 | 1.281 |
| N | 197 | 237 | 214 | 213 | 190 |
Multiple Comparisons, Bonferroni, 2013
| 95% Confidence Interval | ||||||
|---|---|---|---|---|---|---|
| (I) Print Circulation: | (J) Print Circulation: | Mean Difference (I–J) | Std. Error | Sig. | Lower Bound | Upper Bound |
| Under 5,000 | 5,000–10,000 | −.483 | .200 | .099 | −1.02 | .05 |
| 10,000–40,000 | −1.072 |
.200 | .000 | −1.60 | −.54 | |
| Over 40,000 | −1.430 |
.417 | .004 | −2.54 | −.32 | |
| 5,000–10,000 | Under 5,000 | .483 | .200 | .099 | −.05 | 1.02 |
| 10,000–40,000 | −.589 |
.211 | .035 | −1.15 | −.03 | |
| Over 40,000 | −.946 | .422 | .157 | −2.07 | .18 | |
| 10,000–40,000 | Under 5,000 | 1.072 |
.200 | .000 | .54 | 1.60 |
| 5,000–10,000 | .589 |
.211 | .035 | .03 | 1.15 | |
| Over 40,000 | −.357 | .422 | 1.000 | −1.48 | .77 | |
| Over 40,000 | Under 5,000 | 1.430 |
.417 | .004 | .32 | 2.54 |
| 5,000–10,000 | .946 | .422 | .157 | −.18 | 2.07 | |
| 10,000–40,000 | .357 | .422 | 1.000 | −.77 | 1.48 | |
All in All, How Satisfied Are You with the Newspaper’s Online Activities Today? Print Circulation
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 3.41 | 3.51 | 3.61 | 3.64 | 3.58 |
| Under 5,000 | 3.19 | 3.21 | 3.51 | 3.18 | 3.07 |
| 5–10,000 | 3.29 | 3.38 | 3.33 | 3.65 | 3.55 |
| 10–40,000 | 3.5 | 3.91 | 3.86 | 4.0 | 4.14 |
| Over 40,000 | 4.46 | 4.06 | 4.38 | 4.0 | 4.5 |
| STD | 1.147 | 1.095 | 1.093 | 1.154 | 1.208 |
| N | 167 | 229 | 204 | 214 | 192 |
The Surveys
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Month | April | March | November | April | April |
| N | 200 | 240 | 216 | 229 | 212 |
| Response Rate | 68% | 70% | 65% | 59% | 60% |
The Use of Internet Represents a Threat to My Newspaper
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 2.53 | 2.28 | 2.34 | 2.39 | 2.43 |
| STD | 1.347 | 1.219 | 1.242 | 1.251 | 1.506 |
| N | 189 | 233 | 212 | 212 | 191 |
The Use of Internet Represents an Opportunity for the Newspaper Industry
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 4.57 | 4.9 | 4.72 | 4.78 | 4.96 |
| STD | 1.205 | 1.038 | 1.255 | 1.062 | 1.068 |
| N | 198 | 238 | 215 | 212 | 191 |
The Use of Internet Represents an Opportunity for My Newspaper. Print Circulation
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 4.84 | 5.11 | 4.91 | 4.88 | 5.14 |
| STD | 1.145 | 1.079 | 1.206 | 1.153 | 1.071 |
| N | 188 | 238 | 215 | 213 | 192 |
The Use of Internet Represents a Threat to the Newspaper Industry.
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 3.01 | 2.87 | 3.01 | 3.13 | 2.94 |
| STD | 1.363 | 1.305 | 1.470 | 1.363 | 1.578 |
| N | 198 | 237 | 214 | 213 | 189 |
Number of Years in Current Executive Position, 2013. Percent
| Frequency | Percent | Valid Percent | Cumulative Percent | |
|---|---|---|---|---|
| Less than 2 years | 36 | 17.0 | 18.8 | 19.3 |
| 2–5 years | 43 | 20.3 | 22.4 | 41.7 |
| 5–10 years | 49 | 23.1 | 25.5 | 67.2 |
| More than 10 years | 63 | 29.7 | 32.8 | 100.0 |
| Total | 192 | 90.6 | 100.0 | |
| Missing | 20 | 9.4 | ||
| N | 212 | 100.0 |
Functions of the Newspaper’s Online Edition? 14 Valid Percent
| Part of multi-channel strategy | 79 | 34 | 81 | 34 | 81 | 32 | 77 | 36 | 75 | 39 |
| Marketing print paper | 71 | 14 | 68 | 16 | 61 | 10 | 51 | 7 | 42 | 8 |
| Defending market position | 69 | 28 | 70 | 25 | 77 | 29 | 71 | 36 | 67 | 34 |
| Image of paper/company | 60 | 10 | 59 | 6 | 56 | 10 | 43 | 4 | 41 | 3 |
| Reusing content from paper | 55 | 5 | 55 | 3 | 41 | 3 | 37 | 5 | 40 | 4 |
| New revenue sources | 47 | 5 | 59 | 12 | 55 | 10 | 55 | 10 | 61 | 9 |
| Exploring opportunities | 37 | 3 | 44 | 4 | 41 | 5 | 39 | 3 | 36 | 2 |